Italian salon brand milk_shake recently hosted their annual conference in Huelva, Southern Spain.
The sun-drenched beach resort was the perfect place to introduce stylists from the UK, Spain, Portugal and Italy to new trends, product updates and brand news – as well as a spectacular inspiration show.
Over the course of two days, team members combined topping up their tans with learning about the new Sweet Camomile range, which launches in July, and techniques to take milk_shake salons through the coming season.
The highlight of the event was undoubtedly a show by the UK Art Team, with David Baker from The Vault, Shelley Pengilly from Shelley’s Salon and education director Josie Deex presenting models.
Their breathtaking show included an underwater catwalk, with models appearing to glide across the surface in an impressive finale.
Xavier Berrell, General Manager of Red Hot Products (exclusive distributors of the brands in the UK) said: “We were thrilled to host so many hairdressers at such a beautiful resort and to hear so much positive feedback about the products. The UK Artistic Team put on a fantastic show and we’re looking forward to doing it all again next year.”